Back to work
Took one product story across growth, web, and sales.
I led Humantic AI’s PLG motion and website revamp while building sales materials for its new account-research product, Miia.
40% / 14%
Open rate / click-through rate after the PLG email rebuild
01 / The constraint
The work crossed several surfaces.
The product needed a consistent story in the lifecycle, on the website, in sales materials, and in its technical explanation.
02 / What I built
The work
- 01
Led the PLG motion
Led the full PLG program, including the email sequence rebuild that reached a 40% open rate and 14% click-through rate.
- 02
Led the website revamp
Managed the agency and reworked positioning for the new product with marketing leadership.
- 03
Equipped the sales conversation
Built the sales deck, datasheet, and technical architecture diagrams, working with the CTO and the founders.
03 / Evidence
The work record
- PLG email sequenceLifecycle emails rebuilt around the product story.
- Founder outreachBefore joining, I researched 93 founders and emailed them cold. Seventy-seven sent unique replies; that campaign led to this role.
- Growth strategyA named strategy document and the sales materials sit in the work record.