Built the sales machine and the work it sold.
I started ClarityCuts without a warm pipeline. I sourced engagements cold, made the short-form work myself, then hired and led the team that delivered it.
$0 → $8K
Peak monthly gross revenue in ten months
Self-reported gross revenue, not recurring revenue or profit.
01 / The constraint
Demand and delivery had to grow together.
Closing work meant little unless we could make it reliably. The operating system had to cover outreach, sales, ideas, scripts, production, editing, and delivery.
02 / What I built
The work
- 01
Sold the work cold
Built the outreach and sales process and closed engagements through cold email and LinkedIn.
- 02
Made the first work myself
Owned ideation, scripting, shooting, AI voiceover, motion graphics, editing, and delivery before there was a team.
- 03
Built the delivery operation
Hired and trained seven people, built a network of more than 25 freelancers, and wrote the sales and delivery processes. I kept direction and delivery ownership.
03 / Evidence
The work record
- Bounce InfinityFive scripts authored through Poetic Potato, including Charge Anytime Anywhere and Removable Battery.
- Shwetabh GangwarTwo delivered video masters.
- The ArcOne delivered reel.